Ricardo Semler built a company that breaks all the rules. He encourages his employees to play hooky, tells them not to bother with growth plans. Workers choose their own salaries, set their own hours, and have no job titles. Ridiculous? Inefficient? A recipe for chaos? Perhaps.
But over the past six years, Semler's company has increased its revenue from $35 million to $212 million. And with over 3,000 employees, it has virtually no turnover!
Here is a recent interview with this maverick entrepreneur: